VIETNAMESEECOSOI – The Rising Startup from Shark Tank: Where Are They Now?
The Journey After Shark Tank Season 5: How Did ECOSOI Build on Its Success After Securing Investment?
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About ECOSOI
ECOSOI is a pioneering company specializing in producing fabric from pineapple leaves, with a mission to inspire consumers toward a greener lifestyle and promote sustainable fashion to protect the environment.
Faced with the looming environmental threats caused by fast fashion and recognizing the untapped potential of pineapple leaves, founder Nguyễn Thị Liễu embarked on a journey to experiment and produce a biodegradable, eco-friendly fabric derived from pineapple fibers.
ECOSOI on Shark Tank Season 5
After three challenging years of entrepreneurship, ECOSOI was fortunate to be featured on Shark Tank Season 5—a pivotal moment that brought the company closer to consumers and laid the groundwork for its subsequent growth.
During the show, ECOSOI attracted significant attention and probing questions from the Sharks regarding its production scale, potential, and the practicality of its processes. The Sharks were particularly curious whether ECOSOI’s pineapple fiber products truly outperformed and conserved more resources compared to other producers.
By the end of its pitch, ECOSOI successfully won over Shark Hùng Anh, securing an investment of 3 billion VND for a 30% equity stake.
Where Is ECOSOI Now?
Following its Shark Tank appearance, ECOSOI capitalized on the momentum, continuing to invest heavily in research and development, expanding production capacity, and introducing innovative and trendy fabrics, such as denim made from pineapple fibers.
With its growing credibility and brand recognition, ECOSOI has steadily built partnerships with both domestic and international collaborators to enhance product quality. Notable collaborators include renowned designers Vũ Việt Hà, Phạm Ngọc Anh, and La Phạm (KHAAR), who have incorporated ECOSOI’s pineapple fiber fabrics into their prestigious fashion collections.
Conclusion
On its journey of growth, ECOSOI cherishes every milestone, and Shark Tank stands out as a transformative experience that laid a strong foundation for its success. Staying true to its original mission, ECOSOI aspires to deliver high-quality, eco-friendly products that are gentle on both the skin and the environment.
